Job Details

Director, Demand Generation

Jama Software, Remote

Job - Technology

Salary Range: $130,000-$135,000

Close Date: 10/31/2020

The Director of Demand Generation will work with Sales & Marketing to develop and execute demand generation programs to support Jama Software’s growth strategy. This revenue-centric marketer will develop & execute outbound campaigns to target key personas in industry-specific target accounts.

Responsibilities
• Develop and execute outbound campaigns to exceed targets for qualified meetings
• Manage a team responsible for executing outbound campaigns and coordinate closely with the SDR team, Content Marketing and Sales Enablement
• Optimize lead generation and conversion metrics to satisfy new business goals
• Build, test, deploy and analyze effectiveness of marketing campaigns
• Work closely with solutions architects and sales enablement to develop outreach messages and a discovery call approach that generate high response and conversion rates
• Leverage marketing automation and lead management to streamline and measure the effectiveness of marketing programs

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