Job Details

DTC Digital Analyst

KEEN, Portland, Oregon

Job - Corporate/Business

Salary Range: DOE

Close Date: 09/27/2020

The DTC (Direct-to-Consumer) Digital Analyst is a critical team member of the KEEN Global Direct to Consumer team. This position will be responsible for building a holistic view of the global DTC business and elevating visibility of KPI’s. The Optimization & Analytics group primarily focuses on digital analytics; working with teams across all channels and regions to provide better insights throughout the organization. This position will be tasked with executing research to better understand conversion rate, acquisition of target audiences, and lifetime value across the global DTC organization. As a data and analytics expert, this position will be responsible for observing, measuring, and identifying key trends in our data. This position will work with DTC global teams in US, Japan, Europe and Canada to gather data and analytics needs that will assist teams growing the DTC business. Through a passion for analytics and business, this position will help prioritize data and analytics requests that will truly move the needle. 

Key Responsibilities:

  • Work in partnership with UX to identify bottlenecks in the customer journey by device-type, browser, audience, and geography through tools like Google Analytics, HotJar, direct observation, and surveying technologies
  • Key member in defining workflow and measurement process for product line initiatives and integrate the approach into cross-functional teams (Technology, Creative, Merchandising, Operations, UX, and others)
  • Identify new opportunities through data, that will drive established KPI improvements and work with the Global DTC team to prioritize and define these projects
  • Establish a communication strategy to ensure that all cross-functional teams are aware of results and opportunities identified in data ensuring that conflicts are transparently resolved
  • Perform weekly, monthly and quarterly reporting for each product line, channel and business unit within the DTC organization
  • Assist in reporting out to management and divisions the successes and learnings from data analysis projects
  • Transparently define confidence and success metrics to ensure positive and negative results are communicated effectively
  • Assist in the definition of product line roadmaps and own the measurement, ensuring that each phase identifies a mutually agreed-upon business problem, solution, and financial business case for achieving a 1:1 relationship with our fan-base according to statistical data analysis
  • Leverage learnings from data and apply results to integrated Retail, Catalog, and Digital Wholesale campaign execution
  • Assist in analytics integrations and ensure accurate data collections.
  • Produce accurate and timely reporting for key stakeholders 

Knowledge/Skills Required:

  • 1-3 years of industry experience in the areas of eCommerce optimization, business analysis
  • 1-3 years of experience in quantitative analytics
  • Strong written and communication skills with a high degree of technical aptitude and savvy
  • Strong ability to partner with teams globally (both written and verbally)
  • Experience in apparel/footwear industry is a plus
  • Experience in advanced analytical techniques specifically in relation to measuring customer journeys and optimization activities in a digital setting
  • Familiar with data sources and ability to access data in multiple platforms. (SQL, R, Python)
  • Strong understanding of emerging trends in eCommerce, personalization, and digital marketing
  • Must have a fluency in SQL
  • Must have experience with BI Software like PowerBI, Tableau, Looker or Domo
  • Expert Excel skills
  • Must have experience with Google Analytics
  • Preferred experience with Google Tag Manager, AdWords, and Search Console
  • Physically able to hold/carry 25lbs

Complete details: Click Here for complete details on this position